A public service campaign, Bring Them Home America®, was sponsored by Home Shopping Club (HSC®), a wholly owned subsidiary of Home Shopping Network, to help locate America's missing children and reunite them with their families. HSC® provided a program free-of-charge, featuring 120 biographies of missing children, Safetypup® public service announcements, and safety tips. The 30- and 60-minute programs were distributed to over 245 local cable systems and over 35 million households across the country.
Bring Them Home America® was first showcased on Home Shopping Club in 1991 on Christmas Day. The program was aired all day in lieu of regularly scheduled programming and continued for several years, gaining momentum and popularity.