As NCSC became successful in publicizing missing children and safety tips on milk cartons, paper bags, plastic bags, flyers, and posters, it soon caught the attention of telephone directory companies. Soon many telephone directory companies became concerned about child safety as well, and wanted to participate in the program.
Many requested layouts of prevention tips and pictures of Safetypup® to educate children about the safety rules they need to know to prevent an abduction from happening. Many chose to place their layouts in the advertisement sections of their publications.
