American Motorsports

A nationwide drug prevention and education program aimed at educating today's youth about the dangers of substance abuse was developed in May 1990 in partnership with: National Child Safety Council, Department of Justice (FBI, DEA, OJJDP), Center for Substance Abuse Prevention, Department of Health and Human Services, and 22 motorsports sanctioning organizations.

With the assistance from FBI and DEA agents and America's motorsports celebrities, the program conveyed to youth that there is no such thing as "harmless" drug use. Additionally, through the color, speed, and excitement of motorsports, the program provided young people with creative options to deal successfully with drug issues that face them on a day-to-day basis.

Since its inception, a national network of committed and dedicated volunteers has implemented over 2,000 programs at shopping malls, schools, communities, and motorsports events throughout the country.

Program materials included student workbooks, teacher's guides, videos, posters, decals, etc. One unique and exciting program option is the "Adopt-A-School" program in which students at each school prepare posters and/or write essays to compete for up to $2,000 in scholarships. The success of these programs was attributed to the ingenuity, participation, and support from individual race car drivers; the racing industry; local, state, and federal law enforcement agencies; educators; the business community; and volunteers. The program was supported by a private-public partnership receiving funding from the federal government and from companies such as K-Mart Corporation and Proctor & Gamble-Tide Brand.