NCSC is a not-for-profit charitable, federally tax-exempt 501(c)(3) organization dedicated to the safety of children.
Materials are available exclusively through local law enforcement departments nationwide.


In 1993, NCSC was approached by MCI to help promote a Kid Card to be distributed throughout the country.

The information was first printed in English, and as the program expanded it merited a Spanish version printing. For our contribution to this program, National Child Safety Council and Safetypup® were included on the publications and Safetypup® costumes were used at each Bloomingdale's event held in several malls. Information about this program reached: The Detroit News; The PR Newswire Association Inc.; NEWSGRID; The Washington Post; Glenside News - Times Chronicle; and The Mainliner. Approximately 150,000 MCI Kid Cards were distributed.

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The program included:

  • A plastic card featuring Safetypup® on which kids can keep important emergency telephone numbers.
  • A parent's book to help teach kids telephone safety rules.

MCI hosted Kid Card events in the following cities where MCI offices are located:

  • Phoenix, Arizona
  • Austin, Texas
  • Denver, Colorado
  • Arlington, Virginia (with Virginia's First Lady, Susan Allen present)
  • Sacramento, California
  • Albuquerque, New Mexico


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