NCSC is a not-for-profit charitable, federally tax-exempt 501(c)(3) organization dedicated to the safety of children.
Materials are available exclusively through local law enforcement departments nationwide.


In 1986, the consumer products division of Clairol promoted child safety with a coupon redemption program that helped raise funds for National Child Safety Council.

More than 188,000,000 coupons were distributed in a freestanding insert in the Sunday edition of 47,000,000 newspapers nationwide promoting the program featuring Safetypup®.

Clairol also offered consumers the opportunity to obtain a free Life Tag™ (Emergency Medical Microfilm Viewer developed by NCSC) with their coupon redemption. Included with each Life Tag™ was a booklet on safety basics developed by NCSC.

The program was announced:
  • in freestanding newspaper inserts
  • in in-ad certificates
  • on in-store shelf-talkers
  • on in-store risers
  • in television billboard spots featuring all major Clairol brands


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Copyright © 2016 National Child Safety Council • Jackson, MI 49204-1368 • The name & character of “Safetypup®” are the property of NCSC • All Rights Reserved