In 1991, National Child Safety Council joined Proctor & Gamble (Sundor Brands, Inc.) and Hawaiian Punch in efforts to educate children on drug awareness and the use of 9-1-1.
The Hawaiian Punch trademark character, "Punchy®" was published along with Safetypup® on the inside back cover of tens of thousands of drug educational manuals that were distributed through NCSC's programs nationwide.
The Council also received Punchy® Telephones which were donated by Proctor & Gamble. These were used in classrooms by departments to help teach children the proper way to dial 9-1-1 and to report a fire.
