Another first for National Child Safety Council was a joint venture with the Bank of Baltimore in 1990 to introduce the NCSC Safetypup® Visa card.
The NCSC Safetypup® Visa card had a very low percentage rate (16.8%), a low annual fee ($20), and many enhancements found only in more expensive credit cards. It was a fundraiser for NCSC and acted as an additional positive tool for NCSC because of the Safetypup® exposure.
The program, in turn, donated one-half of all annual fees as well as 3/8 of 1% of all interest charges made on each purchase using the Safetypup® Visa card. These funds were dedicated toward further development of NCSC's child safety projects.
